As a writer, you have valuable skills and knowledge that aspiring authors, bloggers, and freelance writers are eager to learn. While traditional income sources like book sales and freelance work can be lucrative, teaching through webinars, workshops, and coaching offers an additional way to monetize your expertise.
Whether you want to host a live workshop on self-publishing, teach a webinar on storytelling techniques, or offer one-on-one coaching to help writers refine their craft, teaching can become a profitable part of your business.
Here we walk through how to create, market, and sell webinars, workshops, and coaching services as a writer.
Contents
Why Writers Should Teach
Teaching not only helps others but also builds your authority and generates income. Here’s why writers should consider adding teaching to their income streams:
- Monetize Your Knowledge: You already have expertise—why not get paid to share it?
- Expand Your Audience: Teaching builds a loyal following and attracts potential clients or readers.
- Boost Your Credibility: Hosting webinars and coaching positions you as an industry expert.
- Create Recurring Revenue: Workshops and coaching can lead to ongoing mentorship programs.
Now, let’s look at how you can turn your writing expertise into a teaching business.
Step 1: Choose Your Teaching Format
Decide whether you want to host live sessions or offer pre-recorded content. The best format depends on your teaching style and audience.
✔ Webinars (Live & Pre-Recorded)
- One-time online presentations on a specific topic.
- Interactive, allowing Q&A and engagement.
- Great for lead generation—can upsell courses or coaching.
✔ Workshops (Live Training Sessions)
- More structured than webinars, with practical exercises.
- Usually lasts 60–120 minutes or spans multiple days.
- Ideal for hands-on learning (e.g., writing prompts, live critiques).
✔ Coaching Sessions (One-on-One or Group)
- Personalized feedback and guidance for writers.
- Can be done via Zoom, Skype, or email consultations.
- Higher-priced service due to its tailored approach.
Once you choose a format, it’s time to create your content.
Step 2: Plan and Structure Your Teaching Content
Creating structured content ensures a smooth learning experience for participants. Follow these steps to plan your session:
✔ Define Your Topic & Goals
- What problem will your session solve?
- What skills or knowledge will participants gain?
✔ Create a Session Outline
Structure your content to make learning easy. A typical format:
- Introduction (5-10 mins): Who you are, what participants will learn.
- Main Content (40-60 mins): Lessons, examples, and exercises.
- Q&A or Interactive Section (10-20 mins): Allow participants to engage.
- Closing & Call-to-Action: Offer bonus resources or promote your coaching services.
✔ Prepare Supporting Materials
- Slides and visual aids.
- Workbooks, templates, or worksheets.
- Recording options for replay access.
Once your content is ready, you need a platform to host your sessions.
Step 3: Choose the Best Platform to Host Your Sessions
There are several platforms where you can host your webinars, workshops, and coaching sessions:
✔ Webinar & Workshop Platforms
- Zoom: Great for live sessions with interactive features.
- WebinarJam: Best for large webinars with sales features.
- Teachable or Thinkific: Hosts live and recorded workshops.
✔ Coaching & Consulting Platforms
- Calendly + Zoom: Automates booking and meetings.
- CoachAccountable: Manages coaching clients and session notes.
- Gumroad: Sell one-on-one coaching packages.
Once you have your platform set up, it’s time to price your services.
Step 4: Set Pricing for Your Webinars, Workshops, and Coaching
Pricing depends on factors like duration, audience size, and value offered.
✔ Pricing Guidelines
| Service Type | Pricing Range |
|---|---|
| Webinars (60-90 min) | $20 – $100 per ticket |
| Workshops (Multi-Day) | $100 – $500 per attendee |
| One-on-One Coaching | $75 – $500 per session |
| Group Coaching (Monthly Program) | $200 – $2,000 per participant |
Offering tiered pricing (basic vs. premium packages) can help maximize revenue.
Step 5: Promote & Sell Your Sessions
Marketing is essential to attracting students and clients.
✔ Best Ways to Market Your Webinars & Coaching
- Email List: Send promotional emails to your subscribers.
- Social Media: Promote on Twitter, LinkedIn, and Facebook groups.
- YouTube & Blogging: Create free content to build trust and drive sign-ups.
- Paid Ads: Use Facebook and Google Ads for targeted reach.
- Affiliate Partnerships: Collaborate with influencers in the writing niche.
Running a limited-time discount or offering a free introductory session can also help boost enrollments.
Teaching through webinars, workshops, and coaching is an excellent way for writers to diversify income while helping others grow their skills.
Follow these steps to get started:
- Choose a teaching format (webinar, workshop, or coaching).
- Plan engaging and valuable content.
- Select a hosting platform that suits your needs.
- Set strategic pricing for your sessions.
- Market your services to attract participants.
By turning your writing expertise into a paid teaching business, you can create a sustainable and rewarding income stream while building your personal brand.
Ready to get started? Plan your first webinar or coaching session today and start sharing your knowledge with the world!
