When a small business has real news, the next question is usually not “Should we tell people?”...
Branding
Personal branding can feel a bit awkward for entrepreneurs. You start a business to solve problems, not...
Press releases and SEO have a complicated relationship, kind of like two coworkers who can be great...
If you have ever searched “free press release distribution,” you have probably felt a tiny spark of...
There is a funny thing about attention: it works a lot like gravity. When a credible source...
Press releases have a reputation problem, and honestly, they earned some of it. Plenty of businesses have...
If you have ever announced something important on social media and heard nothing but the gentle sound...
Most small business owners have had this moment: you have something genuinely worth sharing (a new location,...
Small businesses often wait too long to share their wins. Not because they do not have news,...
If you have ever thought, “Why would I pay to distribute a press release when I can...